Explore Our Use Cases
Explore some of the ways we can support your casino or resort marketing needs...
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use case #1
You
"Help! I feel like I'm wasting money and resources trying to get IT to build what I need built. I need a strong link between IT and my marketing business so IT understands what I need and successfully builds it."
Us
We've been on all sides of Casino & Resort MarTech projects, have built entire marketing platforms, including CRM systems, campaign management, customer loyalty websites, back-of-house player management tools, VIP hosting tools, BI systems, enterprise data warehouses, and more
We know what casino marketers need a loyalty website to be capable of, and we know how to talk to the software group in a way that "speaks their language."
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use case #2
You
"I know my mobile app could affect guest behavior and drive SO MUCH MORE value. I need a resort and loyalty mobile app that speaks to all of my internal systems so we can display relevant and timely offers, push business to where I need it, take reservations, and more, all from the mobile app."
Us
It may be daunting to try to get all those disparate systems on your property speaking together and doing all the heavy lifting behind the scenes so the customer experience is seamless.
We've been on Casino Marketing and Loyalty teams and we have designed mobile apps. We know what mobile apps can and should do, and we know how to get them working.
We’re steeped in a range of software development practices, including waterfall and agile. We can expertly manage all aspects of project delivery, ensuring on-time, on-budget completion.
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use case #3
Does Your Loyalty Platform Communicate Consistently Across Your Entire Ecosystem?
You
"We need the loyalty offers and account management to perfectly work and communicate properly between all of our loyalty touchpoints, including the loyalty kiosk, the website, the back office tools, and other loyalty systems so we're able to offer our players the loyalty program rewards they deserve consistently from any channel."
Us
We’ve built loyalty marketing and CRM platforms from the ground up, including customer-facing sites, back-of-house tools, data warehouses, and more. We ensure it all speaks together properly so customers can learn about and experience consistent messaging and promotions across every channel.
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use case #4
You
"I need someone who can help me implement my CRM/marketing automation and campaign management technologies, as well as help me build out my consumer lifecycle campaigns, so I can successfully market to all my players with the right offer and the right message through the right channel at the right time."
Us
We've stood up marketing automation systems and we've built entire consumer lifecycle journeys for casinos. We know how to avoid the pitfalls that often plague casinos when getting set up, and we know how to architect a lifecycle journey that enhances loyalty and lifetime value.
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use case #5
You
"Designing a competitive, differentiated loyalty program is complicated and requires a lot of thought in all aspects, from the basic structure, to the economy and benefits, to the branding, to the systems requirements and to the operational impacts.
"I need help doing this correctly the first time so we're able to capture higher retention rates from day 1, and so we're not redoing it in a panic a year after opening."
Us
We’ve built loyalty programs from the ground up, as well as led entire teams that implement loyalty programs. We know how to design programs that optimize the use of your player reinvestment. We can design and implement a program that fosters long-term customer loyalty, retention, and satisfaction.
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use case #6
You
"I need someone to define what success looks like for our data warehouse, then help us successfully execute it, so we can take full advantage of the customer data we're collecting and use it to intelligently and appropriately market to our players."
Us
We have spent our careers mining data for information. We’ve stood up and led data science teams and built property reporting suites. We’ve built reporting databases, data queries, ETLs, databases and data warehouses.
We can help you identify key metrics and analyze data to drive business success, extract actionable insights from complex data sets to inform business strategy, and leverage deep consumer and business understanding to fuel growth and innovation.
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... And More!
These are just some of the use cases we are ready to help your business with. Whatever your casino or resort marketing needs, we will work with you to craft tailored, custom solutions.