Why Marketing, Casino, and Digital Never Truly Align
The organizational gap that's fragmenting your loyalty guest's digital experience When a loyalty member visits your website, opens your app, or engages with…
ESC Strategy Group
Perspectives
Perspectives on casino marketing, loyalty, data, technology, guest experience and resort operations from ESC Strategy Group.
The Uncomfortable Truth About Host ROI
At most casino resorts, hosted players drive a disproportionate share of gaming revenue. And at most casino resorts, the host program is one of the least rig…
If This Feels Hard, It’s Not You
If your casino marketing campaigns take twice as long as they should, if your systems don't talk to each other, if you're spending more time building spreads…
What Reinvestment Looks Like When It Actually Works
"There's a version of loyalty reinvestment that rewards visits. And there's a version that changes them. Most casino properties are spending heavily on the f…
The Hidden Work You’re Doing That Isn’t in Your Job Description
How to design a better operating model that doesn't bog your marketing efforts Why does launching a simple promotion take weeks? Why do guests still ask, “Wh…
Are You Buying Demand Instead of Building It?
How casino operators get trapped by their own generosity — and what it costs them Are you buying demand instead of building it? When did you last send a casi…
7 Signs Your Offers Are Training Guests to Wait for Deals
When your loyalty program stops building relationships and starts building dependency Do your best guests visit because they love your property, or because y…
Why “Safe” Vendors Are Often the Riskiest Choice
The technology gap your legacy software relationships are creating every day When did you last ask your primary marketing software vendor for a meaningful ne…
Why Does Everything in Hospitality Marketing Take So Long?
"Why does it take 8–12 weeks to launch something that should take days? Why does marketing own the number, but not the button? Why does every “simple idea” t…
Why Guests Join Loyalty Programs... and Then Forget Them
Why do guests proudly flash airline status but barely think about casino loyalty? Why do they join, swipe, and forget? And why do some programs feel unforget…
The Most Profitable Players in Your Casino Aren’t Who You Think
Why the middle of your database deserves a strategy, not an afterthought When your leadership team talks about the most important guests at your property, wh…
Most Casinos Over-Reinvest—and Don’t Know It
Are your loyalty benefits and host comps actually driving behavior—or just quietly leaking margin? Casinos didn’t start over-reinvesting because they were ca…
Overcoming the #1 Revenue Mistake Casinos Make: Confusing Demand with Discounts
How casinos accidentally prop up their entire calendar with promos and how to unwind it without blowing up occupancy